The Agency Odyssey: A Love Story Against All Odds

🎬 Act I: The Call to Adventure

• Who We Are (The Hero)
  • Agency One-Liner
  • Values & Promises
  • Founder’s Sales Philosophy
• Who We Seek (The Muse)
  • Ideal Client Profiles
  • Client DNA Matrix
  • Red Flags & Dealbreakers
• The First Signs (Trigger Events)
  • Trigger Library (Select Field)
  • ICP Targeting Playbook

🛡️ Act II: The Trials and Triumphs

• Packing for the Quest (Offers & Preparation)
  • Offer Stack & Pricing Architecture
  • Magic Tools: Decks, One-Pagers, Case Studies
• Crossing Into the Unknown (Outreach & Discovery)
  • Discovery Intake Database
  • Prospect Brief Generator
  • Discovery Question Script Generator
• The First Encounter (Discovery Call Rituals)
  • Surface, Dig, and Reframe Questions
  • Permission-Based Follow-Ups
• Tests of Trust (Objections & Negotiation)
  • Objection Handling Library
  • Stalled Deal Recovery Templates
  • Pricing and Negotiation Guide

🏹 Act III: The Union and Beyond

• Seizing the Sword (Mutual Action Plan)
  • Proposal Framework
  • Mutual Success Planning Worksheet
• The Final Challenge (Closing the Deal)
  • Contract Playbook
  • Procurement & Legal Landmines Cheatsheet
• The Union (Onboarding & Expansion)
  • Handoff Checklist
  • First 90 Days Playbook
  • Client Expansion Templates

🎖️ Appendices (The Lore)

• Agency Battle Stories (Case Studies)
• Legends of Past Victories (Testimonials & Wins)
• Maps and Magic Items (All Tools and Templates)

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